This is the new B1X
We’d like to think of the new B1X as power with a purpose. And that purpose is simple, we want image creators everywhere to be able to realize their vision. If that’s halfway up a mountain, overpowering the sun in the middle of the desert or hanging off a rock overlooking the Mediterranean – then so be it.
That’s why the LED modeling light adds 80% more light output, the battery holds 50% more power and why the B1X has the widest HSS range available on any flash.
Because we want you to have power in all the right places. And the most important place of all just happens to be your imagination.