￼Introduction to Colour Management
- ￼￼￼Why do we need Colour Management.
- How many of us actually know what our images really look like.
- How do we manage colour.
- What are the steps required for colour managing
- each stage of our workflow.
- What level of Colour Management is right for you.
- Which is better, Adobe RGB, sRGB or LAB Colour.
- How do you configure Colour Management in Photoshop CS6 and how do you Soft Proofing using ICC profiles.
- Does which CMYK profile you choose really make a difference.
￼Why do we need Colour Management?
Colour management is something that many photographers and even people in the advertising industry really just don’t understand. If you are in an isolated environment looking at your own images on a single screen there is really no problem however as soon as you look at anyone else’s images, use more than one screen, publish your images on the web or send them out for print you have a problem.
We need colour management to ensure that images, especially those with Pantone colours remain visually consistent as they move from environment to environment and from medium to medium.
Without good colour management it’s a little like playing Russian roulette.
￼How many of us actually know what our images really look like?
At some stage just about everyone starts to realise that something is wrong somewhere but then everyone stats pointing fingers at everyone else and quite often a lot of money has been spent on printing that isn’t correct.
So where did it all go wrong? Was it the camera, the scanner, was it the retouching or was it the printing?
The only way to sort this out is to take ownership of your colour by ensuring your screen is as accurate as possible so that you always have the upper hand when situations arise and that your are arguing your case from a position of absolute certainty.
If you know what your image looks like its easy to establish where is all started going wrong and fix it before it costs a lot of money.
￼How do we manage colour?
Colour Management used to be a veritable mine field and used to require highly trained professionals.
In recent years and thanks in no small part to the ICC (International Color Consortium) colour management has become a relatively simple exercise.
The break through was the creation of the ICC standard and a method for profiling devices so that they conformed to this standard through use of profiles called ICC profiles.
We now have affordable solutions from X-Rite that let the man in the street profile scanners, camera, projectors, screens, printers so that they all conform to a single standard.
￼Everyone who works with colour needs good Colour Management.
None of us can afford
to leave it all to someone else.
￼Find out how to take back control of your Colour Management.
When: 4 February 2014
Where: Cube Studio, Studio22
7 Edison Way, Century City
Cost R330 per person
Space limited so book now. Contact Robert 083 2593100 firstname.lastname@example.org
Before moving into fulltime Photography in 2004 Robert spent 17 years supplying Workflow and Production systems to the commercial printing industry and is no stranger to the world of critical colour and colour management.
His move to photography stemmed from the need to express his creativity, which IT didn’t allow and he transformed his love of panoramic photography into a full time career. In 2006 he moved and expanded his reach into Studio and Beauty photography and his technical background made it easy for him to master the fundamentals of lighting.
2007 saw him going back to his roots when he worked with HP to resolve the colour issues plaguing the then state of the art HP DesignJet z3100 printer.
Today along with adding a host of genres, including food photography to his repertoire, he is busy working on a system of unique custom lighting equipment some of which he is already using in his own shoots. He has run a series of successful lighting workshops on his own and with the likes of Nikon South Africa.
He retains strong links to the Commercial printing industry by virtue of his shareholding in Hamillroad Software, a company that he co-founded in 2000 which is currently at the leading edge of next generation halftone screening development.
As of the 16th May 2013 Robert has the honour of joining an elite group of International Photographers by virtue of being accredited as South Africa’s first X-Rite Coloratti.