The Transition
The transition to printing and framing marked a pivotal moment in our journey. As photographers, capturing beautiful images is just the beginning. The true magic happens when those moments are transformed into tangible keepsakes that can be cherished forever. This realization led us down a path that would eventually shape our career and the family business.
A Legacy Rooted in Passion
Taking Over and Transforming the Family Business
The business we are referring to was originally started by my father as a photography venture. After a few years, I took over the reins and began steering it in a new direction. Initially, it was my early experiences with my father that taught me the importance of not just taking photos but also presenting them in the best possible way. My job was to “help the photographer produce their best work”, ensuring that each image was displayed beautifully and professionally.
As the business grew, it wasn’t just about my vision anymore. The team and I worked together to transform the family business into something greater. Our collective effort and shared passion for photography and printing became the driving force behind our success.
The story began when I was just 10 years old. While other kids were outside playing, I was working alongside my father, learning the ropes of photography and understanding the nuances of light and shadow. My father, a dedicated photographer, introduced me to this world, and from a young age, I ‘developed’ a deep appreciation for the craft and a strong work ethic.
From the very first day of school to the day I matriculated, I never missed a single day. This unwavering commitment is something we carry into every aspect of our business. We show up, no matter what, bringing the same dedication and passion to our work every day.
A Passion for Print
As we delved deeper into the art of printing and framing, we discovered a new dimension to our work. Printing is an art form that requires expertise, patience, and an eye for detail. It’s easy to take a picture or press a button on a printer, but creating a truly beautiful print is a craft that takes years to master. We became fascinated with this aspect of photography, and our passion for print began to grow.
Before we knew it, our passion had evolved into a transformation of our family business. It felt almost organic, as if the business created itself around our dedication to making photographers look good. We found immense satisfaction in helping other photographers bring their visions to life, just as we had done for my father. The more we immersed ourselves in this world, the more we realized that our role was to support and elevate the work of other creatives.
Helping Creatives Thrive
Our mission became clear: to help and develop photographers, allowing them to focus on what they do best. By providing high-quality printing, framing, and photo book services, we could ensure that their work was presented in the best possible light. This, in turn, allowed them to thrive and grow in their own creative journeys.
Every product we produce is a testament to the years of dedication and passion poured into perfecting the craft. From custom frames to elegant photo books, each piece is designed to showcase the photographer’s work beautifully. It’s about providing a complete solution that meets the deepest desires of our clients—preserving and displaying their memories in a way that can be cherished for a lifetime.
A Lifelong Commitment
This journey is far from over. The commitment to quality and excellence is a lifelong endeavor. Every day, we strive to learn more, improve our services, and help photographers produce their best work. It’s a continuous process of showing up, putting in the effort, and maintaining the passion that started it all.
Conclusion
The transition to printing and framing was more than just a career shift; it was a natural progression of our passion for photography and a transformation of the family business. By focusing on helping photographers present their work in the best possible way, we’ve been able to build a business that supports and elevates creatives. It’s a collaborative effort, where our skills in printing and framing allow photographers to shine and continue doing what they love. This journey is a testament to the power of dedication, passion, and the entrepreneurial spirit that drives us to create and inspire.
Kurt Sunkel