Today it’s called IPS
We called it ‘photography’ In an era before digital, shooting on negatives had a positive side, we knew what customers wanted. When customers booked their shoots, they told us what they wanted. Customers did not want negatives, they wanted prints, they wanted giant framed canvases on their walls. Shoot and Burn We sold them what they really wanted. It was easy back then, that was simply how it was done. The digital era stole that process from many photographers. Some togs felt that they could make fast money selling digital files, boom, bang, cash in hand. It was all ’shoot and burn’, no time was wasted sitting chatting to people about which images to print, what was the point, these photographers thought clients just want a few "jumbos". No busy…
