We called it ‘photography’
In an era before digital, shooting on negatives had a positive side, we knew what customers wanted. When customers booked their shoots, they told us what they wanted. Customers did not want negatives, they wanted prints, they wanted giant framed canvases on their walls.
Shoot and Burn
We sold them what they really wanted. It was easy back then, that was simply how it was done. The digital era stole that process from many photographers. Some togs felt that they could make fast money selling digital files, boom, bang, cash in hand. It was all ’shoot and burn’, no time was wasted sitting chatting to people about which images to print, what was the point, these photographers thought clients just want a few “jumbos”. No busy photographer has time for in-person sales for an order of R50 for preview prints, right? Many clients asked for digital files and it just felt right to give the client what they wanted, right? but, in the end, what does the client really want, they want a giant framed canvases on the wall.
It’s about delivering the end product
It seems those old guys who resisted the digital revolution knew something we are only learning now. It just looks like they focussed on the wrong things. It was not about the images or how they were captured, it was not about how digital images looks vs prints from negatives. It was about the end result, it was about what the customer really wanted.
What do they really want?
They wanted, and they still want, large framed images on their walls for all to see. So today this might also be framed FineArt prints, Eco Blocks or Shadow Wraps, this is whatever you choose to sell your work. You choose the style to compliment your work. Our framing consultant will be glad to work with you to create a section of frames and mounts to best show off your work. Anybody can pop to the store for a ready-made frame, you may prefer to offer a unique range to compliment your work and even create a signature look.